As a Guide, Whether as a Peer or a Companion,
We Offer Guidance to “YOUNG” Dreamers,
Helping Those YOUNG Entrepreneurs Avoid Detours and Jointly Build Their Dreams of Original Design.
The Road Ahead is Long, But if We Can Walk Part of it Together,
Despite the Obstacles, The Way Will Become Clear.

HDL & HEMPEL AWARD

The Hempel Award and HDL: The Hempel Award, initiated by the Hempel International Group and the China Fashion Association, is an original design competition with the largest number of participating countries, the longest duration, and the greatest international influence.

To promote healthy development and facilitate the commercialization of original designer brands and their supply chains, the highly influential fashion brand accelerator HDL emerged.
HDL supports the commercialization of designers and designer brands, also includes supply chain services within the HDL supply chain index, early-stage investments, and Mergers and Acquisitions (M & A).

HDL has extensive experience and case studies in brand acceleration and plans a three-week program with powerful entrepreneurial mentor-ship resources, offering free services and guidance.

Brand owners could submit the pitch book via the HDL official email. HDL prioritizes brands managed by Hempel Award-winning designers. Notably, HDL supports not only creative designer brands and original brands with a clear target audience but also sustainable lifestyle brands through Wao Goodnews offline shops. Sustainable lifestyle brands are also welcome to sign up for the acceleration program!

BUSSINESS TO BUSSINESS

Through an extensive HDL global wholesale network, we cover regions like China, Singapore, Japan, Europe, the Middle East, North America, and others. It also includes shopping mall stores, independent multi-brand boutiques, and online fashion platforms.

Digital showrooms are set up to facilitate global buyers' purchasing. By adopting a fractional and unified method, virtual previews, in-person appointments, offline product sampling, and product ordering can be achieved.

Meanwhile, we offer acceleration programs and forecasting of future trends for our brand portfolio and founders. We are working together with our business partners and clients. We collaborate with authoritative fashion media such as Vogue, WWD etc., enabling the brand to lead the market instead of following it.

DIRECT TO CONSUMER

We are fully accelerating designer brands into the consumer market by providing comprehensive online and offline sales channels. Our focus is on creating seamless customer experiences, ensuring they have access to a wide range of high-quality products via various platforms. Leveraging cutting-edge technology and strategic partnerships, we aim to optimize the distribution process and enhance brand visibility in both digital and physical realms, Especially in the Chinese market, we are leveraging platforms such as Douyin(Chinses TikTok), Xiaohongshu(red book), T-Mall, and offline pop-up stores, etc., through our efforts, we seek to establish strong connections between designers and consumers, fostering a dynamic marketplace that caters to diverse preferences and demands.

BRANDS

The collaboration with HDL provides access to an all-inclusive set of B2B and D2C services. HDL's direct investment brands include designer owners, KOLS, and business entrepreneurs, who have clear, focused, and resolute goals.

The collaboration with HDL provides access to an all-inclusive set of B2B and D2C services. HDL's direct investment brands include designer owners, KOLS, and business entrepreneurs, who have clear, focused, and resolute goals.